How We Work

Entrepreneurship, innovation and agility are at the core of what we do.​

How We Work

How We Work

Entrepreneurship has been part of the Netherlands since the Dutch first sailed the oceans looking for new products and markets to do business with. With this Dutch sense of entrepreneurship in our DNA, we always look to the horizon for new opportunities as in; new products, distributors or other routes-to-market.

As health trends and consumer expectations rapidly evolve, we continually explore new opportunities and innovations in the personal care arena.
Supported by doctors, pharmacists and other experts, our team is dedicated to:

  • Search for innovative ingredients, technologies & finished products with proven benefits.
  • Continually review and improve our existing products, ingredients and packaging, not only to ensure we offer our consumers the best solutions available, but equally important to minimize our impact on the environment.
  • Develop a unique portfolio of herbal food supplements, cosmetics and other innovative personal care products.

Working primarily with external parties, but with all decision making power in-house, our small and agile team can quickly respond to new trends and market developments. We test and trial new products in the Netherlands, but with global trends and regulations in mind. This allows us to create unique products with a Dutch identity, ready to be introduced wherever the consumer demand exists. 

Our Distributors

Our distributors are an extension of the Liberty family. When an opportunity arises in a new market, Liberty and our partners prefer to work with exclusive local distributors who know their market(s) and already have a strong offline and online presence. We prefer to work closely together and face opportunities and constraints as one team.

Our partner TS Health Products has had an exclusive global license for Liberty’s AtroFlex, BreastGro, HairGro and LibertyHealth brands since 2013 and is Liberty’s distributor in the Benelux.

Utilizing TS Health’s top-notch customer service and optimized supply chain, Liberty has been able to stay lean and innovative, while TS Health supplies our international distributors with the premium service they have come to expect.

We are always looking for new distributors, so don’t hesitate to get in touch if you see an opportunity for working together.

Alternatively, meet our current distributors by clicking the button below.