We aim to develop natural solutions to everyday personal care problems, supported by strong USP’s, patents and clinical studies. Giving our consumers the freedom to focus on what really matters: live their lives to the fullest!
Launched in 1997, Liberty is an innovative consumer care company focusing on natural solutions to everyday personal- and healthcare problems. Our products are sold in the Benelux, Canada, China and the United Kingdom and can be found at pharmacies, drugstores and on the major e-commerce platforms.
Our key strength lies in knowing today’s consumers inside out, to understand their needs, values and trends. How? Because we are that consumer!
- Innovative: High quality product families that offer true added value. Supported by striking trademarks and artworks.
- Natural quality: Where possible, we will always select the best herbal ingredients.
- Expertise: Product development in cooperation with doctors and scientists.
- Reliable: Our products are produced on a HACCP/GMP basis supervised by pharmacists supported by extensive consumer and clinical research.
At Liberty, we believe that most solutions to our health and personal care can be found in nature. It is up to all of us to demand better natural products, both for our personal health, and for that of the planet. Our goal is to create products that not only improve our consumers’ well-being, but with minimum impact to the environment. Sustainability isn’t one of Liberty’s strategic pillars, it’s a must!
Wherever possible, we strive to use natural herbal ingredients and are on a continuous journey to reduce the environmental impact of our packaging.
Liberty is founded in the Netherlands as a direct-marketing company offering ageing related healthcare products (LibertyHealth).
Launch of Gezondheidsnet.nl, today’s leading consumer healthcare website in the Netherlands (3mln visitors p/m).
Introduction of BreastGro in the Benelux, leading a strategic move away from an ageing related focus towards personal care.
BreastGro enters Canada under the name Firm’NGro.
Introduction of Sleepzz (now Shiepz).
Exclusive Benelux distribution rights for Promensil (menopause supplement).
Introduction of HairGro Active.
Gezondheidsnet.nl is sold to Roularta, a leading Benelux publishing house.
The Sleepzz brand family is sold to Vemedia Consumer Health.
Exclusive Benelux distribution rights for Himalaya Herbals Healthcare.
Exclusive license agreement with TS Health Products for Liberty’s brands AtroFlex, BreastGro, HairGro Active and Liberty Health.
BreastGro enters China under the name Bao Yifeng (宝伊丰).
Liberty celebrates its 25th anniversary.
Introduction of Liberty Life Essentials, a brand of premium supplements for men (liberty.nl).